Inspired by the public radio broadcast of the same name, Curious — City's objective is to bring a select few of the unknown/obscure places in Chicago to light. The idea is to get people out of the tourist-infested Loop area and explore (just a few) of the really interesting parts of the city.
A system of four symbols guide the reader through the printed brochure map, and are also translated over to the Curious — City mobile app. The symbols represent "architectural moments", "obscure sectors", "sculptural delights", and areas where you can "get back to nature".
After the user reads through the map, they are encouraged to submit their own "Curious" fragment of Chicago in the mobile app.